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How do you get attention in Times Square?
Dishonored is an action-adventure game that’s all about story and atmosphere: designers modeled the town of Dunwall after London in the early 1900s, and the game’s steampunk-inspired mood is gritty and dark.
As one of Bethesda’s most-anticipated titles, the game publisher was looking for an experience that would create a buzz and get players excited about the game prior to launch.
We collaborated with animation studio Psyop to create three “prequel” short films with a unique look and feel. Inspired by the aesthetic of the game and the life of Corvo, the game’s protagonist, we created shorts with a hand-drawn twist that illustrated the dark, oppressive feel of the game’s world.
These videos were the centerpiece of a wide-ranging 360 launch campaign that included print and social, as well as a Rat Assassin mobile game we designed, built, and released that was quickly in the top 10 most downloaded games on the app store.
The video series generated almost a million views on YouTube and was widely praised in video game publications and blogs. The buzz from the campaign helped Dishonored become the best selling new game that year.