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Porsche’s E-performance vehicles were the car giant’s first-ever electric vehicles and one of its most important products in decades. Second Story, a part of Razorfish, teamed up with XD Agency to help Porsche create an unforgettable launch event for the cars by connecting an electric guitar to an electric car – and electrifying a crowd.
Held at LA’s Porsche Experience Center, the E-Performance launch event blended classic rock with cutting-edge technology. Our team mounted custom displays to the spoiler of two Porsche Panamera 4 E-Hybrid models. When rock legend (and Porsche superfan) Dave Navarro hit the stage to wow the VIP crowd, his live guitar signal drove a lo-fi music visualizer on the back of each car. As they raced around the track, the vehicles became part of the performance.
The “Engine Notes” concert was a one-of-a-kind event that brought together man, music, and machine. Rolling Stone called it “an asphalt-kicking E-performance.” Major music publications worldwide ran features on the event. And hundreds of attendees were treated to a performance unlike any they’d seen before.