30 Years of Razorfish: What’s Next?
Published March 2025
“What do you do?” That was the question that floored Razorfish’s founders when they sat in front of a 60 Minutes camera back in 2000. So, The Drum caught up with Chief Creative Officer Anthony Yell at SXSW in Austin, Texas, in honor of Razorfish’s 30th anniversary.
When asked the same question, this time, there was no hesitation. “We originate ideas. We solve problems through creativity.” Anthony Yell discusses the next generation of creatives and a look ahead at the future of storytelling.
More change. More disruption. More opportunity. And we’ll be right there in the middle of it.
