Razorfish and LOBO Partner to Create In The Raw Sweeteners Ad Series

Razorfish teamed up with global creative studio LOBO to sprinkle sweetness on a series of animated ads from Cumberland Packing Corp for their line of In The Raw sweeteners. The line of natural, plant-based sweeteners includes Stevia in The Raw, All-Purpose In The Raw, and Monk Fruit In The Raw, opening doors to an array of beverages, desserts, and foods for all.

The series of animated storybook-style ads shows trains of treats receiving the sweet treatment all the way up to the dining table spread. The ads’ trademark hand-drawn style expands from a two-dimensional animation to an immersive three-dimensional experience, balancing a technically vibrant spot with a hand-crafted feel.