Razorfish Elevates Three Executive Leaders


Razorfish today announced three leadership elevations, including: Cristina Lawrence (EVP, Consumer & Content Experience) and Lisa Zandy (EVP, Managing Director) to co-lead the agency’s Web3 capability, and Bryan Matsuoka (EVP, Managing Director), to lead the agency’s northeast region.

“I’m incredibly proud of what we have achieved this year, and of these three outstanding leaders who were integral in making it possible,” said Josh Campo, CEO, Razorfish U.S. “Thank you to Bryan, Cristina, and Lisa for driving results for our clients, championing our amazing people, and ultimately growing our business.”

The appointments come amidst a year of significant momentum for Razorfish that saw the agency’s headcount increase by over 500, a reflection of strong client demand for the agency’s suite of omni-channel engagement solutions, notably including the newly unveiled Razorfish Web3 services powered by its Radical Relevancy content-at-scale capabilities.

“These promotions are a perfect demonstration of the Power of One promise—unlocking productive career pathways and internal advancement opportunities for our people in pursuit of client impact,” said Jem Ripley, CEO, Publicis Digital Experience. “Collaboration across our agencies focused on digital experience—Razorfish, Digitas, and Hawkeye, to name a few—and connectivity across the entirety of Publicis Groupe, results in stronger outcomes for our clients, our people, and our businesses.”

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