Razorfish Welcomes Brian Carley as Chief Creative Officer
Carley returns to the agency, ushering in the next era of creative leadership
NEW YORK: October 28, 2025 — Razorfish, the premier connected agency, has hired Brian Carley as its new Chief Creative Officer. This marks a return to Razorfish for Carley, who previously spent five years as the agency’s EVP, Northeast Creative Lead. His most recent role was as Senior Director, Executive Creative Lead at Bose Corporation.
"I am beyond excited to step into the creative leadership role at Razorfish,” said Carley. “In a time of rapid industry change, we’re equipped with powerful tools like rich data, targeted media, evolving social platforms, creators, and fast-advancing AI. Born from digital disruption, Razorfish is uniquely positioned to help brands stand out, stay distinctive, and build deeper connections.”
Carley is based in New York reporting to CEO Dani Mariano and will be responsible for delivering creative excellence across Razorfish’s wide range of Fortune 500 clients, spanning key verticals such as financial services, healthcare, and automotive.
“Brian knows our clients, our people, and our craft inside and out,” said Mariano. “He has a track record of delivering exceptional creative work, and we’re thrilled to have his expertise and leadership steering our teams into this next chapter.”
Carley is a four-time Ad Age A-List honoree and has been a featured speaker at premier industry events including Cannes Lions, SXSW, and Advertising Week. He has earned over 250 awards for creative and strategic excellence from top shows such as Cannes Lions, One Show, ADC, the Effie Awards, and the Webby Awards. With deep experience leading global campaigns, Carley has shaped work throughout his career for brands like Bose, INFINITI, Cadillac, Lenovo, JetBlue, Mondelez, Verizon, Hallmark, Pfizer, Pantone, American Express, Coca-Cola, and more.
This year, Razorfish’s creative work has earned industry recognition several times, including accolades from the Webby Awards, Shorty Awards, Effie Awards United States, and W3 Awards.
About Razorfish
Razorfish is the global leader in helping brands deliver on the promise of marketing transformation. A digital pioneer since the dawn of the internet, the agency has a 30-year track record of reinvention. Today, it solves marketing transformation challenges at scale by aligning strategy and execution, balancing long-term vision with short-term imperatives, leveraging a deep understanding of emerging technology like generative AI, breaking down silos, and investing in research and development. Recognized back-to-back years as a 2024 and 2025 Most Innovative Agency by Campaign US, Razorfish is shaping the next thirty years of innovation within the marketing industry.
Media Contacts:
Talia Firenze, Razorfish
862.686.7790
talia.firenze@razorfish.com
