Perspectives
Social Commerce Series: How to Drive Revenue from Social Commerce
The key to a winning social commerce strategy? A combination of the right shop, the right products, and the right content.
From Allowance Apps to Lifetime Loyalty: The Gen Alpha Financial Revolution
Understand the financial habits of Generation Alpha—and what they mean for the future of your brand.
Using AI Backwards: A Smart, Easy Starting Point for GenAI Adoption
A low-risk way to integrate GenAI into your workflow—without overhauling your systems.
Google’s Marketing Blueprint: AI at Every Funnel Stage
GML 2025 marks a strategic shift from siloed tactics to a unified, AI-first marketing architecture.
Is your brand ready for Generation Alpha?
Our latest research to help brands prepare for this tech-savvy and adventurous generation
How Agentic AI Will Reshape Search
Brands must adapt quickly to remain discoverable and trusted in the evolving search landscape.
What Brands Need to Know for 2025
Embracing Marketing Transformation
Social Commerce Series: Opportunities and Challenges for Brands
Social commerce is now mainstream with consumers, giving brands completely new (and fun!) ways to sell their products.
How Beverage Wholesalers Can Tap Into Data and New Revenue Streams
The wine and spirits industry has recently faced new challenges, driven by trends like "Dry January," "Sober October," and the broader "sober curious" movement.
MenoMiss: The $200 Billion Menopause Opportunity Marketers Ignore
Menopause will affect 51% of the population, but it has remained largely overlooked by brands, leaving approximately $200 billion on the table.
Social Commerce Series: Navigating the $1.2 Trillion Revolution That Is Changing How We Shop
How brands can leverage critical social commerce trends to captivate younger audiences and streamline the shopping experience.
How Creators Can Bring Cultural Relevancy to Your Brand
The global creator community is valued at 250 billion dollars, making it one of the fastest-growing business sectors in history.