Perspectives
The Metaverse: New Study Reveals Surprising Gen Z Insights
Discover how Gen Z blends experiences across virtual and offline worlds and how brands can build meaningful interactions in this fascinating environment.
Top Trends in 2022 for Financial Services Marketers
A tsunami of cultural and social changes are affecting the financial services industry. As we partner with clients in this competitive space, we're keeping a close eye on shifting lifestyle priorities, social media power players, and everything in between. Here are five trends we're observing and why they should matter to every financial marketer.
Nic Chidiac Discusses Brand Purpose and Performance on the ANA's Beyond Profit Podcast
Razorfish's Brand & Customer Experience Strategy Lead Nic Chidiac joined the latest episode of the ANA’s Beyond Profit podcast.
Razorfish Purpose Summit: Connecting Purpose to Performance
Watch recordings of our conversations with some of the world’s leading purpose-driven brands.
Goodbye Cookies, Hello Brave New Data Frontier
Online data is changing. How you will be able to target, acquire, and interact with your audience in the future is unpredictable and ever changing. It’s time to understand these changes and embrace them. The time to take control is now.
How should you take advantage of the new Twitter products and features?
Twitter has quietly been launching new features to continue it's evolution to help customers, creators and brands monetize and stay safe. What does it mean for your brand?
NFTs & Digital Ownership: Who Owns the Internet?
The artist known as Beeple recently set a record for selling a NFT-minted digital artwork for $69 Million. Curious how NFTs could affect digital content and social commerce? We are.
Time For Your Brand to Join the Clubhouse Craze?
Thought about how to use the new drop-in audio platform, Clubhouse, for your brand? Here's what to consider.
The Anti-Social Social Platform
Many consumers have had enough of over-produced, all-too-prefect Instagram. Now, many photo lovers have found an answer.
The 2020 Election Effect on Digital Marketing
With the influx of political ads, marketers will have to fight for consumer attention this election cycle.
