Perspectives
Unlocking the Real Impact of Virtual Goods
Our latest research explores attitudes around the acquisition of virtual goods in Web3 revealing that, for many, virtual goods are a way to express genuine tastes, preferences, and interest — just like in real life.
Here are the trends likely to have the biggest impact on social media channels in 2023
Razorfish EVP of Media Rob Silver joins Digiday to dig into trends that brands will need to prepare for heading into 2023.
View on Digiday
Web3 content and capabilities from an agency’s perspective
Razorfish EVP of Consumer & Content Experience Cristina Lawrence discusses with MarTech how to get brands plugged into Web3.
View on MarTech
Josh Campo Featured on Campaign Tech Talks Metaverse Panel
Razorfish CEO Josh Campo joined a Campaign Tech Talks panel to share his insights on metaverse experiences, rewards and gamification, and more.
Agencies focus on educating clients about Web3 as their demand grows
Razorfish CEO Josh Campo shared thoughts with Digiday on brands who are at the forefront of crafting metaverse experiences.
View on Digiday
Five tips for brands to make holiday shopping a breeze
The final quarter of the year is filled with excitement and nervousness as last-minute preparations for a busy shopping season are made. As a digital marketing or commerce lead, it’s critical that your checkout experience isn’t slowing anyone down –– even for a second.
Roblox Isn’t the Metaverse – Why It’s the Closest Thing Marketers Have to Web3
Razorfish EVP Cristina Lawrence shared with AdAge how Roblox’s users present a unique opportunity for marketers.
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Hospitality brands reclaim lost mojo with ambitious ad campaigns
Razorfish’s Executive Vice President of Media Robert Silver discussed the resurgence in travel, and what it means for hospitality brands.
View on Marketing Dive
Five Guiding Principles for Marketers Entering Web3/the Metaverse
In Web3/the metaverse, experience drives everything—from how this new iteration of the internet is creating entirely new, highly immersive, 1:1 consumer engagements to the emergence of transformative business models.
Metaverse 101: A Quick Guide
Online data is changing. How you will be able to target, acquire, and interact with your audience in the future is unpredictable and ever changing. It’s time to understand these changes and embrace them. The time to take control is now.
Why the Metaverse Matters — And Where to Begin
At Razorfish, we see Web3/the Metaverse as the accelerant turbocharging the evolution of many trends, behaviors, and consumer expectations. A solid understanding of the fundamentals of this developing space is essential for brands attempting to enter it successfully.
What do today's travelers really want to bring home from a trip? An amazingly epic tale.
It's summer 2022 and — at long last — travel is back. But an unusual mix of pent-up demand and soaring prices has changed how we look at post-pandemic travel, and what makes it meaningful and memorable.