Perspectives
Five Guiding Principles for Marketers Entering Web3/the Metaverse
In Web3/the metaverse, experience drives everything—from how this new iteration of the internet is creating entirely new, highly immersive, 1:1 consumer engagements to the emergence of transformative business models.
Metaverse 101: A Quick Guide
Online data is changing. How you will be able to target, acquire, and interact with your audience in the future is unpredictable and ever changing. It’s time to understand these changes and embrace them. The time to take control is now.
Why the Metaverse Matters — And Where to Begin
At Razorfish, we see Web3/the Metaverse as the accelerant turbocharging the evolution of many trends, behaviors, and consumer expectations. A solid understanding of the fundamentals of this developing space is essential for brands attempting to enter it successfully.
What do today's travelers really want to bring home from a trip? An amazingly epic tale.
It's summer 2022 and — at long last — travel is back. But an unusual mix of pent-up demand and soaring prices has changed how we look at post-pandemic travel, and what makes it meaningful and memorable.
Social Commerce is Having More Than a Moment
Social commerce, the latest darling of digital marketers everywhere, continues its meteoric rise in popularity in the U.S. and globally, with the latest predictions putting the new and growing industry at $1.2 trillion dollars in social commerce purchases by 2025.
The Metaverse: New Study Reveals Surprising Gen Z Insights
Discover how Gen Z blends experiences across virtual and offline worlds and how brands can build meaningful interactions in this fascinating environment.
Top Trends in 2022 for Financial Services Marketers
A tsunami of cultural and social changes are affecting the financial services industry. As we partner with clients in this competitive space, we're keeping a close eye on shifting lifestyle priorities, social media power players, and everything in between. Here are five trends we're observing and why they should matter to every financial marketer.
Nic Chidiac Discusses Brand Purpose and Performance on the ANA's Beyond Profit Podcast
Razorfish's Brand & Customer Experience Strategy Lead Nic Chidiac joined the latest episode of the ANA’s Beyond Profit podcast.
Razorfish Purpose Summit: Connecting Purpose to Performance
Watch recordings of our conversations with some of the world’s leading purpose-driven brands.
Goodbye Cookies, Hello Brave New Data Frontier
Online data is changing. How you will be able to target, acquire, and interact with your audience in the future is unpredictable and ever changing. It’s time to understand these changes and embrace them. The time to take control is now.
How should you take advantage of the new Twitter products and features?
Twitter has quietly been launching new features to continue it's evolution to help customers, creators and brands monetize and stay safe. What does it mean for your brand?
NFTs & Digital Ownership: Who Owns the Internet?
The artist known as Beeple recently set a record for selling a NFT-minted digital artwork for $69 Million. Curious how NFTs could affect digital content and social commerce? We are.
