News &
Perspectives
perspectivesUnlocking the Real Impact of Virtual Goods
Our latest research explores attitudes around the acquisition of virtual goods in Web3 revealing that, for many, virtual goods are a way to express genuine tastes, preferences, and interest — just like in real life.
perspectivesHere are the trends likely to have the biggest impact on social media channels in 2023
Razorfish EVP of Media Rob Silver joins Digiday to dig into trends that brands will need to prepare for heading into 2023.
View on Digiday
perspectivesWeb3 content and capabilities from an agency’s perspective
Razorfish EVP of Consumer & Content Experience Cristina Lawrence discusses with MarTech how to get brands plugged into Web3.
View on MarTech
perspectivesJosh Campo Featured on Campaign Tech Talks Metaverse Panel
Razorfish CEO Josh Campo joined a Campaign Tech Talks panel to share his insights on metaverse experiences, rewards and gamification, and more.
perspectivesAgencies focus on educating clients about Web3 as their demand grows
Razorfish CEO Josh Campo shared thoughts with Digiday on brands who are at the forefront of crafting metaverse experiences.
View on Digiday
newsRazorfish Finds 70% of Web3 Early Adopters Value Virtual Goods as much, or more than, Physical Products
Razorfish released findings from a new research study aiming to better understand consumer attitudes around virtual goods and how these perceptions are reshaping digital culture.
perspectivesFive tips for brands to make holiday shopping a breeze
The final quarter of the year is filled with excitement and nervousness as last-minute preparations for a busy shopping season are made. As a digital marketing or commerce lead, it’s critical that your checkout experience isn’t slowing anyone down –– even for a second.
perspectivesRoblox Isn’t the Metaverse – Why It’s the Closest Thing Marketers Have to Web3
Razorfish EVP Cristina Lawrence shared with AdAge how Roblox’s users present a unique opportunity for marketers.
View on Ad Age
newsRazorfish Receives Three Workplace Awards from Comparably
Razorfish has received three new workplace awards from Comparably for 2022, including Best Company Compensation, Best Company Work-Life Balance, and Best Company Perks & Benefits.
newsRazorfish Elevates Three Executive Leaders
Razorfish announced three elevations to its executive leadership team: Cristina Lawrence and Lisa Zandy to co-lead the agency’s Web3 capability, and Bryan Matsuoka to lead the agency’s northeast region.
newsRazorfish Unveils New Web3 Offerings, Ushering in the Future of Brand Experiences
Razorfish unveiled three experience-driven offerings designed to translate marketing landscape disruption into new opportunities for brands to connect with customers in emerging Web3 spaces.
newsWhy Grey Goose is Pouring More Marketing Dollars into Metaverse
Razorfish partnered with Grey Goose to create an immersive experience in Decentraland for the US Open, in which visitors learned about the US Open’s signature cocktail, the Honey Deuce.
View on Digiday