News &
Perspectives
- perspectives
5 new marketing rules that are redefining brand success
In an era of digital disruption, old principles no longer apply.
- perspectives
Accelerating commerce through Pivotal Moments™
E-commerce sales will soon surpass the trillion-dollar mark. It’s up to brands to maximize every moment of the customer journey, but that takes modern tools, relentless measurement, and a willingness to try new things.
- perspectives
Should We Just Pull the Plug on the Metaverse?
Not so fast—there’s a chance it could come out of a coma.
- perspectives
How Midsize Companies Can Keep Up with AI
Razorfish President Dani Mariano shares three insights to help midsize organizations optimize game-changing technologies like generative AI.
View on Harvard Business Review - perspectives
The Data Privacy Paradox
Our latest research finds that data privacy is a growing concern across generations, but brands that go the extra mile to be open, honest, and transparent have the best shot at building trusted relationships with customers.
- news
Razorfish Study Finds Consumers’ Data Privacy Concerns Don’t Reflect Their Actions
Razorfish released a new research study that uncovers what brands can learn from consumer attitudes towards data privacy when seeking to create personalized experiences.
- perspectives
We promise an AI didn't write this
Explore the potential of AI to revolutionize marketing, customer service, and the art world — as well as prepare for the potential pitfalls of AI-generated content.
- perspectives
Join us for Web3 Wellness Wednesday with Angélic Vendette
Join us for an exciting afternoon of networking, inspiration, and movement.
- perspectives
3 ways businesses can strike the ideal marketing and IT balance
Razorfish EVP of Data Science and Analytics Sisi Zhang shares three ways that marketing and IT can work hand-in-hand to create data-driven ecosystems across organizations.
View on VentureBeat - news
Comparably Recognizes Razorfish With Eight Total Workplace Awards for 2022
Razorfish received eight workplace awards from Comparably for 2022, based solely on sentiment feedback provided by current employees.
- perspectives
Preparing for a cookieless world: three steps we're taking today
With a cookieless future fast approaching, how will we continue reaching critical audiences and driving performance? Hear how our media experts are helping clients test, adapt, and stay one step ahead.
- perspectives
The new era of AI-powered search
Microsoft just unleashed AI-powered search on the world, which brings major implications for brands. Dive in for insights from our SEO experts and see how we're already helping clients navigate this new reality.