News &
Perspectives
newsRazorfish Unveils New Web3 Offerings, Ushering in the Future of Brand Experiences
Razorfish unveiled three experience-driven offerings designed to translate marketing landscape disruption into new opportunities for brands to connect with customers in emerging Web3 spaces.
newsWhy Grey Goose is Pouring More Marketing Dollars into Metaverse
Razorfish partnered with Grey Goose to create an immersive experience in Decentraland for the US Open, in which visitors learned about the US Open’s signature cocktail, the Honey Deuce.
View on Digiday
newsHospitality brands reclaim lost mojo with ambitious ad campaigns
Razorfish’s Executive Vice President of Media Robert Silver discussed the resurgence in travel, and what it means for hospitality brands.
View on Marketing Dive
newsRazorfish and Korea Blockchain Week Explore Cultural Relevance as a Catalyst for Mainstream Adoption of Emerging Technology
Razorfish announced an addition to the Korea Blockchain Week 2022 lineup with a panel discussion focused on the connection between cultural relevancy and mainstream adoption of NFTs.
newsRazorfish Elevates Three Strategy Leaders
Edward Gonzalez, Nicholas Chidiac, and Josh Seifert will collectively lead Razorfish's strategic efforts in advancing the agency's and clients’ businesses to ensure long-term success.
perspectivesFive Guiding Principles for Marketers Entering Web3/the Metaverse
In Web3/the metaverse, experience drives everything—from how this new iteration of the internet is creating entirely new, highly immersive, 1:1 consumer engagements to the emergence of transformative business models.
newsJosh Campo Recognized Among Comparably's Best CEOs for Diversity of 2022
Josh Campo, head of Razorfish, was recognized by Comparably as one of their 2022 top-rated CEOs for diversity, a recognition based solely on employee sentiment.
perspectivesMetaverse 101: A Quick Guide
Online data is changing. How you will be able to target, acquire, and interact with your audience in the future is unpredictable and ever changing. It’s time to understand these changes and embrace them. The time to take control is now.
perspectivesWhy the Metaverse Matters — And Where to Begin
At Razorfish, we see Web3/the Metaverse as the accelerant turbocharging the evolution of many trends, behaviors, and consumer expectations. A solid understanding of the fundamentals of this developing space is essential for brands attempting to enter it successfully.
newsRazorfish Study Finds 47% of Travelers Believe Spending a Lot of Money on a Trip Could Dilute a More Immersive, Authentic Experience
“Epic Travel Experiences of the Thrifty Traveler” found that as consumers return to the world of travel after a two-year hiatus, their priorities, inspirations, and expectations for memorable trips have shifted amidst economic pressures.
perspectivesWhat do today's travelers really want to bring home from a trip? An amazingly epic tale.
It's summer 2022 and — at long last — travel is back. But an unusual mix of pent-up demand and soaring prices has changed how we look at post-pandemic travel, and what makes it meaningful and memorable.
newsWe’re honored to be recognized for digital excellence
Publicis Groupe Named a Leader in The Forrester Wave™: Global Digital Experience Services, Q2 2022
