News &
Perspectives
perspectives5 new marketing rules that are redefining brand success
In an era of digital disruption, old principles no longer apply.
perspectivesAccelerating commerce through Pivotal Moments™
E-commerce sales will soon surpass the trillion-dollar mark. It’s up to brands to maximize every moment of the customer journey, but that takes modern tools, relentless measurement, and a willingness to try new things.
perspectivesShould We Just Pull the Plug on the Metaverse?
Not so fast—there’s a chance it could come out of a coma.
perspectivesHow Midsize Companies Can Keep Up with AI
Razorfish President Dani Mariano shares three insights to help midsize organizations optimize game-changing technologies like generative AI.
View on Harvard Business Review
perspectivesThe Data Privacy Paradox
Our latest research finds that data privacy is a growing concern across generations, but brands that go the extra mile to be open, honest, and transparent have the best shot at building trusted relationships with customers.
newsRazorfish Study Finds Consumers’ Data Privacy Concerns Don’t Reflect Their Actions
Razorfish released a new research study that uncovers what brands can learn from consumer attitudes towards data privacy when seeking to create personalized experiences.
perspectivesWe promise an AI didn't write this
Explore the potential of AI to revolutionize marketing, customer service, and the art world — as well as prepare for the potential pitfalls of AI-generated content.
perspectivesJoin us for Web3 Wellness Wednesday with Angélic Vendette
Join us for an exciting afternoon of networking, inspiration, and movement.
perspectives3 ways businesses can strike the ideal marketing and IT balance
Razorfish EVP of Data Science and Analytics Sisi Zhang shares three ways that marketing and IT can work hand-in-hand to create data-driven ecosystems across organizations.
View on VentureBeat
newsComparably Recognizes Razorfish With Eight Total Workplace Awards for 2022
Razorfish received eight workplace awards from Comparably for 2022, based solely on sentiment feedback provided by current employees.
perspectivesPreparing for a cookieless world: three steps we're taking today
With a cookieless future fast approaching, how will we continue reaching critical audiences and driving performance? Hear how our media experts are helping clients test, adapt, and stay one step ahead.
perspectivesThe new era of AI-powered search
Microsoft just unleashed AI-powered search on the world, which brings major implications for brands. Dive in for insights from our SEO experts and see how we're already helping clients navigate this new reality.