News &
Perspectives
perspectivesUnlocking the Real Impact of Virtual Goods
Our latest research explores attitudes around the acquisition of virtual goods in Web3 revealing that, for many, virtual goods are a way to express genuine tastes, preferences, and interests — just like in real life.
newsRazorfish Promotes Dani Mariano to President, Sets Sights on Scaling Client Services
Razorfish announced the elevation of Dani Mariano to President, while also announcing the promotions of Michael Burgess to Chief Client Officer and Scott Holmes to Chief Growth Officer.
perspectivesCES 2023: Five reasons to embrace emerging tech
Drawing 115,000 guests and exhibitors from 140 countries, this year's event showcased innovation across transportation, mobility, healthcare, sustainability, and, of course, Web3.
perspectivesEmbracing Evolution: In 2023, Technology’s Influence Will Put Marketers At The Forefront Of Innovation
With the exponential acceleration of digital comes an exciting opportunity for marketers and brands in 2023.
View on Forbes
perspectivesAre virtual goods the next big category for brands?
Razorfish EVP of Consumer & Content Experience Cristina Lawrence shares insights on how nonphysical digital goods can create brand connections with high-value audiences.
View on Campaign US
newsHow Razorfish revived Church & Dwight’s hair removal brand Nair
Razorfish developed an award-winning campaign for Church & Dwight's classic hair removal brand Nair, winning the Most Effective Use of Video at The Drum Awards for Digital Industries 2022.
View on The Drum
newsRazorfish Partners with Dove to Illuminate the Cost of Harmful Beauty Ideals
Razorfish partnered with Dove to demonstrate the human toll behind the financial cost of toxic beauty standards.
perspectivesHere are the trends likely to have the biggest impact on social media channels in 2023
Razorfish EVP of Media Rob Silver joins Digiday to dig into trends that brands will need to prepare for heading into 2023.
View on Digiday
perspectivesWeb3 content and capabilities from an agency’s perspective
Razorfish EVP of Consumer & Content Experience Cristina Lawrence discusses with MarTech how to get brands plugged into Web3.
View on MarTech
perspectivesJosh Campo Featured on Campaign Tech Talks Metaverse Panel
Razorfish CEO Josh Campo joined a Campaign Tech Talks panel to share his insights on metaverse experiences, rewards and gamification, and more.
perspectivesAgencies focus on educating clients about Web3 as their demand grows
Razorfish CEO Josh Campo shared thoughts with Digiday on brands who are at the forefront of crafting metaverse experiences.
View on Digiday
newsRazorfish Finds 70% of Web3 Early Adopters Value Virtual Goods as much, or more than, Physical Products
Razorfish released findings from a new research study aiming to better understand consumer attitudes around virtual goods and how these perceptions are reshaping digital culture.