Innovative Digital Hub Will Host Four Days of Free Virtual Events to Inspire Guests to Create, Engage and Celebrate Art
Razorfish, the global marketing transformation agency, is proud to partner with The San Francisco Museum of Modern Art (SFMOMA) to launch the renowned institution’s first all-virtual Art Bash. The museum’s biggest art-filled annual fundraiser will be reimagined as a free interactive event series spanning April 12–15. With four days of inspiring creative offerings, Art Bash 2021 is an opportunity for people to connect, celebrate, create and engage through the world of contemporary art.
The Razorfish-built platform, available at artbash.sfmoma.org, will house and host four days of virtual programming – bringing to life the historically in-person event in new ways. This year’s Art Bash is open to anyone with digital access, with a spirit of inclusivity that allows people of all ages from around the world to participate.
Razorfish was charged with the concept, design, technical development and implementation of the visual identity of the platform.
“Art is a unifier that can bring people of different backgrounds together and move us in a way like no other medium,” said Deborah Blevins, Managing Director – West Region at Razorfish. “We turned the unique challenges of the year into an opportunity to move the spirit of Art Bash beyond the walls of the museum and into the surrounding community. Through the power of digital, we’ll be able to scale the Art Bash experience to more people than ever, expanding access to world-class contemporary artists.”
Art Bash is SFMOMA’s annual fundraiser. Razorfish and SFMOMA approached this year’s event by celebrating the provocation inherent to the creation of art. This year, Art Bash will be fully accessible—geographically, free to attend, and open to new audiences (with all-ages programming, for the Bay Area community and beyond).
“This year more than ever, SFMOMA is dedicated to making Art Bash more inclusive, drawing from artists, musicians, performers and art-world luminaries from diverse backgrounds and locations,” said Jill Lynch, SFMOMA’s interim chief marketing & communications officer. “In addition, the expansion of Art Bash from a one-night, in-person event to a four-day virtual series means that SFMOMA is able to broaden our reach. From an art talk featuring artistic luminaries and visionaries, a bike tour of artists in their studio collaborating on a downloadable zine, or to a dance party accessible from your living room, Art Bash 2021 offers many ways to connect and celebrate the art of our time.”
The virtual Art Bash celebration kicks off Monday, April 12 with four days of dynamic free events. Tune in for a conversation with visionaries Virgil Abloh and Moved by the Motion, a zine-making activity with artist Alicia McCarthy and her Oakland contemporaries, unforgettable virtual performances by Tycho, The Younger Lovers, and other musical guests streaming live from SFMOMA, and more. View the complete schedule of programming here.
How to Participate & Additional Information
Sponsor, donate or sign-up for email updates at sfmoma.org/artbash.
Art Bash 2021’s corporate sponsors are AT&T and Bank of America.
The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. In addition to its seven gallery floors, SFMOMA offers 45,000 square feet of free, art-filled public space open to all.
Razorfish and SFMOMA joined forces following a competitive RFP last fall and together are working on a variety of initiatives using the power of digital to form agile connections between the institution and its supporters.
See coverage of the event in MediaPost.
Razorfish has been leading the digital marketing industry since the start of the internet. But in 2020, we did a full reboot. What’s different? It all comes down to people. Weird, wonderful, complex people - with diverse backgrounds and expertise in strategy, data, creative and technology. We help brands and business grow, by creating unforgettable experiences that connect with people in impactful ways. This starts with a combination of digital innovation, data and cultural insights that help us understand what people want, at every part of the journey.
Razorfish is part of Publicis Communications, a division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], a global leader in communication.
David LaBar (646) 456-4505