The Mission to Bring Back Billie
What happens when a rubber duck inspires a social media movement?
Walgreens
Putting Wellness Right In Your Pocket
How do you level up loyalty for a corner store in the age of digital pharmacies?
Background
For decades, Walgreens' biggest flex was being on practically every corner. But when online pharmacies started delivering meds straight to people’s doors, corner store convenience wasn’t the same kind of differentiator it once was.
Walgreens needed a way to stay top of mind (and top of phone) for health-conscious customers. Instead of just being the place you pick up prescriptions, we helped Walgreens become the place that actually helps you stay well. Enter MyWalgreens—an AI-powered wellness companion that delivers real-time health insights, contextually-matched products and hyper-personalized experiences right to your phone.
This wasn’t just about discounts and rewards. It was about putting wellness within reach, when and where it mattered most.
Journey
To make Walgreens indispensable, we designed this mobile loyalty platform with real-time health insights, product recommendations and personalized services built in.
- Smart Triggers: Know when flu season is hitting your neighborhood, how extreme heat affects your body or when you might need a midday mental health check-in.
- StartRX: A guided prescription onboarding experience that turns “How do I take this?” into “Questions answered.”
- Daily Wellness Nudges: Pharmacist-backed content across topics, whether it's how to stay hydrated in a heatwave or why pollen counts matter for your allergies.
- Seamless Tracking: Easy ways to monitor medication, side effects and overall health—all in one place.
By transforming Walgreens from just a retailer into a true wellness partner, we didn’t just boost loyalty—we redefined it for the space.
Outcomes
When you help people get healthier, the data gets healthier, too.
- 105Mactive MyWalgreens members
(that’s almost 1 in 3 Americans)
- 5.1Mtransactions per day
(because good health never sleeps)
- 2.9Mloyalty transactions per day
(because rewards should be effortless)
- 11Bservice calls per year
(because sometimes, you just need answers)
Being able to combine our knowledge of health and well-being, along with empathy-centered customer relationships—with the data, tools and insights Publicis brings to the table—allows us to create the strong, lasting customer connections we strive for.
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