News
Razorfish Welcomes Brian Carley as Chief Creative Officer
Carley returns to the agency, ushering in the next era of creative leadership
Why Data Partnerships Are the Future of Connected Media
In 2025, commerce, media, and CRM are increasingly converging, ushering in the age of hyper-connected media.
Brands, It’s Time to Test Those Alt IDs
Ever since Google decided not to deprecate third-party browser cookies on Chrome, “there’s less immediate urgency” to test alternative identity solutions, says Sisi Zhang.
Gen Alpha Tweens Hold Significant Sway Over Parents’ Purchases: Study
Older Gen Alpha consumers between the ages of 9 and 13 like to shop and influence purchases, with 68% owning a luxury product by the age of 10.
30 Years of Razorfish: What’s Next?
“What do you do?” That was the question that floored Razorfish’s founders when they sat in front of a 60 Minutes camera back in 2000.
Razorfish's New Gen Alpha Research Spotlights the Generation’s Perceptions of Five Key Industries
“Gen Alpha: A cohort of influential tweens” unveils the generation’s preferences that will reshape marketing for beauty, financial services, auto, luxury, and food brands
Razorfish Study “MenoMiss” Unlocks a $231 Billion Opportunity for Brands
The research provides insight into an invaluable cohort of perimenopausal and menopausal women that marketers currently ignore
Razorfish Unveils the Razorfish Beta Lab and Its Suite of AI Tools
The Lab’s AI offerings deliver real benefits for brands, including next-gen creative production and a scaled conversational chat platform
Publicis Groupe recognized in The Forrester Wave™: Commerce Services, Q2 2024
Razorfish is proud to be a part of Publicis Groupe
This Ad for Drybar Hair Invites Women to Feel PolyGlamorous
Embracing this spirit, Razorfish launched "Feeling PolyGlamorous?"
Razorfish Unveils R-Index, A Proprietary Data Solution for Creating Unified Experiences in Collaboration with Google Cloud
R-Index aims to help marketers make better, faster decisions for actionable business outcomes
Razorfish and Shopify Partner to Chart the Future of Unified Commerce
The duo will create new offerings for clients in several industry verticals